81% of Kazakhstani companies use an AI assistant in CRM daily

These are the results of implementing GPT technologies in CRM systems, as shared by the online service Bitrix24 Kazakhstan for business operations.

Artificial intelligence is changing the business landscape. Already now, neural networks segment the customer base, improve feedback, track inventory levels, recruit personnel, and process customer requests. They also perform many other processes faster, making business more efficient and profitable.

AI in Bitrix24 services was first launched in November 2023 across several tools, including CRM. CoPilot in CRM helps managers handle customer inquiries and automatically fills data from calls into form fields, such as product characteristics and purchase terms.

According to Bitrix24 Kazakhstan analytics, 81% of companies use artificial intelligence in CRM for more than 15 days a month. The AI assistant option on the corporate portal for collaboration with colleagues is less popular in Kazakhstan so far. More than half, or 52%, of portals regularly use neural networks in their work tools.

CoPilot based on artificial intelligence in Bitrix24 services is available in CRM, feed, chats, email, and tasks. With the latest update, the assistant received 30 ready-made roles for solving tasks, including marketer, psychologist, or sales director.