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xAI launches Grok Imagine — an image and video generator

Published 1 min read

The Tech AI

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Elon Musk's xAI company has launched the paid Grok Imagine generator for SuperGrok and Premium+ subscribers in the X iOS app. The tool creates images from text prompts and animates them into 15-second video clips with original voiceovers, including the ability to generate images of celebrities. The product competes with solutions from Google DeepMind, OpenAI, Runway, and Chinese companies, but currently demonstrates unnatural quality in human images.

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