In which areas can startups help telecom companies in Kazakhstan?

A survey among telecom industry specialists in Kazakhstan revealed that operators primarily expect startups to help with improving customer engagement and enhancing the consumer experience.

The following areas were identified as having the greatest potential for synergy between operators and startups:

— customer engagement and improving the consumer experience

— segmentation and personalization (MarTech, AdTech)

— entertainment services, particularly the development of local, Kazakh-language content

— Big Data and analytics

— automation and robotics of processes

— fintech solutions, and others.

Source: digitalbusiness.kz