The first Republican Forum on Video Advertising took place in Bishkek.

Andrey Grigoriev, CEO of Qvol, explained how the user acquisition funnel works and what tasks video advertising solves at various stages: from building brand awareness to fostering loyalty and driving sales through promotions.

The panel discussion featured specialists from different areas of the advertising market:

— Olesya Kushchenkova from Kulikov

— Oleg Borodulin from TV Media Advertising Agency

— Chingiz Narynov from Citylab Production Studio.

They discussed pressing issues regarding the current development and proper use of media tools, using examples from their companies' experience, talked about the creative aspect in production, and answered questions from the audience.

CEO of TV Media service Nazar Manasbekov announced the launch of the first video advertising network in Kyrgyzstan, which includes a large number of local websites.

More than 100 guests attended the event: marketing directors of the largest companies in Kyrgyzstan, representatives of advertising agencies, TV channels, and media outlets.

Source: 24.kg