A conference for digital specialists in the advertising and media industry — Digital Wave — will take place in Almaty

The event has become a traditional networking platform for top professionals in the advertising, media, and marketing sectors: advertising agencies, digital sales houses, platforms, and advertisers.

The conference will cover a wide range of topics — from the latest news and case studies of leading international platforms to influencer marketing and AR capabilities, from recent changes in strategic approaches to tactical optimizations based on real-world cases, from creativity to programmatic and omnichannel marketing.

Among the presentations by recognized expert practitioners:

— an overview of Kazakhstan's digital market

— the latest international trends in digital marketing

— GenAI — Google solutions that are changing the advertising landscape

— TikTok in action: real cases and brand recommendations

— AI for optimizing ad campaigns, creating and testing creatives — the best tools and real cases

— personalized marketing strategies — benefits, step-by-step plan, and pitfalls

— YouTube as a PR and content marketing tool. Global platform plans, trends, and application opportunities

— AR for events and retail marketing

— creativity and innovation: new approaches to advertising formats

— Omnichannel marketing for Kazakhstani retailers: integrating online and offline channels using Intertop as an example.

At the end of the conference, the "Digital Jedi of the Year" will be announced. The award will be determined by a jury of experienced professionals. They will select a digital specialist who has demonstrated outstanding results in one of the following areas:

— implementing innovations in a company: new products, technologies, or business directions

— implementing significant and useful changes/innovations in the digital market

— developing wow cases in ad campaigns, considering complexity and innovation

— substantial and noticeable improvement in the performance of an agency/brand/department, measured by key success indicators such as profit growth and client acquisition.

When: September 5

Where: Almaty, 117 Abay Avenue, "Zhas Sahna" Theater

To view the program, speakers, other details of Digital Wave 2024, and purchase tickets, visit the event website.