Uzum Market has become the leading online shopping service in Uzbekistan

According to a study by Research Group Central Asia, the marketplace has become the most well-known and frequently used online shopping service among the population of Uzbekistan.

Uzum Market has not only become a well-known brand among online shopping services in Uzbekistan but has also surpassed some of the leading services of recent years, such as Telegram and Instagram, in terms of usage frequency.

The RGCA study involved more than 800 residents of Uzbekistan, with the sample designed to be representative of the entire population of the country.

Thus, 98% of respondents mentioned Uzum Market among online shopping services, while 69% mentioned Olx, and Telegram rounded out the top three with 65%. Also on the list were Instagram at 60%, Texnomart at 43%, and Aliexpress at 40%.

In the ranking of the most frequently used shopping services, the top three are also led by Uzum Market at 53%, significantly ahead of Telegram at 14% and Instagram at 10%.

At the same time, the national marketplace is most actively used by men aged 18 to 24 — every second respondent in this category made purchases on Uzum Market in the last month. Meanwhile, the most active online shoppers live in Samarkand, Bukhara, and Namangan — six out of ten respondents from these cities placed orders on Uzum Market in the last four weeks.

Source: spot.uz