Amazon has introduced a new artificial intelligence

Amazon has introduced Rufus, its new AI-powered shopping assistant trained on Amazon's product catalog, customer reviews, community Q&A, and information from across the internet.

It is currently available to a limited number of Amazon customers, with a broader rollout planned in the coming weeks.

The company envisions the assistant as a single resource for all shopper needs. Rufus can answer questions and provide comparisons, offer general advice on product categories such as key features to consider when choosing headphones, recommend gifts for people with specific tastes, and provide shopping tips aligned with holiday seasons.

Once Rufus enters beta, users will be able to interact with it by typing or speaking questions into Amazon's search bar. A Rufus chat window will appear at the bottom of the screen.

Source: techcrunch