Top popular lifestyle media and publications in Central Asia

How The Tech grew in 2025

1. Growth across all areas

Website
— 50,000 page views according to Google Analytics
This is 3 times more than last year.

Instagram
— 43,712 followers
— average monthly reach — 10 million
2x growth over the year.

Telegram
— 20,848 subscribers
— average post reach — 2,000
Annual growth — 40%.

2. Expanded presence

— among the first to publish regional tech news — focusing on startups, hubs, events, and key figures
— expanded to new countries: Azerbaijan, Armenia, and Georgia. We monitor these markets, participate in events, and report on them alongside Central Asian countries
— launched a YouTube channel. We host engaging live streams and will soon publish our first major videos
— introduced new live stream formats in Telegram: how to launch a startup in another country, an online pitch in Uzbek, and PR for startups.

3. Recognition and influence

— received the Best Tech Media award
— conducted numerous interviews with opinion leaders — their views shape the regional agenda
— one article on our website generated a strong response — the author organized 2 offline meetups in Astana following a joint publication on The Tech
— launched the “Resume Roast” project for IT specialists in Tashkent and Astana — received 170 applications, 80 from Astana and 90 from Tashkent, providing expert CV reviews and improvement advice
— supported key regional tech events: Digital Bridge (Kazakhstan), ICT Week Uzbekistan, InMerge, and Azerbaijan.

4. Partnerships and community

— expanded the pool of strong authors writing on in-depth and important topics
— strengthened collaboration with leading regional IT hubs: Silkroad Innovation Hub, IT Park Uzbekistan, Khan Tengri Innovation Hub, High Technologies Park of Kyrgyzstan, Tumar Innovation Hub, and Nomadiq Innovation Hub
— signed a memorandum with Women in Tech Central Asia & Caucasus — The Tech became the only media outlet to enter into such a partnership.

Content and visuals

— launched a new column “Successes from Central Asia” — sharing inspiring stories in Reels format
— updated the Instagram design — the feed now looks cleaner and more modern.

How weproject.media grew in 2025

1. weproject.media website

Nearly 2 million active users in 2025.

Of these,
More than 600,000 from Kazakhstan
280,000 from Uzbekistan — a 70% growth compared to the same period in 2024!
140,000 from Kyrgyzstan — a 25% growth
75,000 from Tajikistan — a 45% growth.

2. weproject.media social networks

Instagram @we_project
304,000 followers — an increase of 40,000 followers over the year.

TikTok @we_project
418,000 followers — a growth of 120,000 followers over the year — a 30% increase.

YouTube WEproject
226,000 subscribers — doubled in size, and we also received the Silver Play Button.

Telegram channel Creative Asia
65,000 subscribers — plus 10,000 new channel readers over the year.

3. weproject.media partnerships

weproject.media is a consistent and reliable media partner for major companies and festivals in the region. This year, for example:
— at the invitation of partners Red Bull Kazakhstan, we covered the F1 Azerbaijan Grand Prix in Baku
— covered the Bukhara Biennale in Uzbekistan
— conducted a giveaway of educational grants in collaboration with the newly opened branch of the New York Film Academy in Kazakhstan
— served as the general information partner for the international creative communications festival Jolbors Festival
— became participants in the international Porsche Experience program, which took place in Central Asia for the first time — and not only there!

4. weproject.media community

Among the heroes of weproject.media are inspiring personalities from various fields: Arsen Tomsky, Asya Kazantseva, Yerkyn Tatishchev, Doszhan Zhusupov, M’Dee, Yenlik, Nagimusha, and many other talents.

weproject.media develops a community of authors — regional experts who share unique content and their own experience. Among them: Tolkyn Nurusheva, Yulia Nugmanova, Saltanat Kazybaeva, Sherali Jurabaev, Askhat Zhumabekov, Sabina Reinhold, Alexander Lichtman, Ainura Kosheeva, Alena Seneva, and other professionals. Read their articles on our platforms!

5. weproject.media influence

We create content that helps people live and develop in a rapidly changing world. We daily cover topics such as education, career, entrepreneurship, travel, health, technology, and more. One of our columns was highly appreciated by the National Academy of Sciences of Kazakhstan!

At the inauguration of newly elected academicians of the Republic of Kazakhstan under the President of the RK, we were recognized as a media contributing to the promotion of science and education in Kazakhstan.

How “Gorod24” grew in 2025

1. Growth across all areas

Instagram
— more than 500,000 followers in total across all accounts
— average monthly reach of all accounts exceeds 5,000,000 users, engagement — approximately 1,000,000
— engagement doubled compared to 2024.

2. Expanded presence

— the media covers 6 countries and unites cities in the region into a single ecosystem
— in each city, the team creates local content reflecting the culture, lifestyle, and people of the region.

3. Projects

— implemented a series of brand collaborations
— launched Public Talk formats, special projects, and offline events
— introduced new advertising formats
— conducted campaigns that garnered hundreds of thousands of impressions on Instagram.

4. Partnerships and cooperation

— create collaborations that bring not only reach but also active audience response
— support local businesses, city, and cultural initiatives
— support festivals and major events
— form an active urban community around the media.

5. Content and visuals

— updated the visual style on Instagram — now a unified aesthetic tone of voice across all cities
— on average, +500 publications and Reels monthly across the entire network
— launched new editorial columns — even more viral and interesting
— most popular topics: urban culture, gastronomy, lifestyle, travel.

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