TBC Bank has entered the top 3 most recognizable banks in Uzbekistan

According to the Brand Health Tracking study conducted by Research Group Central Asia, TBC Bank has entered the top three most recognizable banks in Uzbekistan.

The bank has improved its positions across all types of brand awareness, both spontaneous and aided. In Tashkent, TBC Bank took first place in brand recognition among all banks.

The RGCA study covered approximately 2,000 respondents nationwide. The results showed that TBC Bank is strengthening its market position and expanding its customer base, particularly among residents of cities with medium and high incomes.

According to respondents, the bank is perceived as "reliable" and "convenient," with users noting improvements in the mobile app and service quality.

Nodira Sultankhodjaeva, Marketing Director of TBC Uzbekistan
We are growing together with our clients, and we see how trust leads to brand recognition, and convenience leads to genuine brand loyalty.

In the FinTech segment, payme and Click remain the most well-known payment services, with payme maintaining its leadership in spontaneous awareness in Tashkent.

According to RGCA, trust in online banks and digital services in the country continues to grow, and competition is increasingly shifting toward the quality of user experience and technology.