Author - Mansur Ismagulov
Startup Koah has raised $5 million in funding to develop its own platform designed to integrate contextual advertising directly into AI-powered applications.
The core concept of the project is to ensure maximum relevance between ad content and user queries. For example, when a user asks a chatbot about launching a startup, they might be shown an ad for UpWork offering freelancer services.
Early test results were promising: the CTR reached 7.5%, and partner revenue amounted to approximately $10,000 in the first month. According to the team, the developed solution opens a new monetization channel for AI applications while preserving the value and usefulness of ads for end users.
Source: TechCrunch
The Tech on Telegram Follow The Tech on Telegram
Keep up with the latest technology and startup news.