Startup Beksar underwent a rebranding — what it was and what it became

The Kazakh FinTech startup Beksar, which automates retail stores, has undergone a rebranding. The project updated its logo, visual style, and product name. Previously, the startup's main product was called ShopUchet. Now, the program for full automation and management will be called Beksar. The founders made a strategic decision to simplify brand recognition by choosing a name for their main product that matches the company name.

Maxat Bektybayev, co-founder and CEO of the startup

The product is becoming increasingly in demand and popular. Therefore, we wanted to simplify brand perception. The idea was based on a barcode, as a symbol of simplifying and accelerating the processes of identifying goods and their information. Fast and accurate data reading is one of the important aspects for automating processes of tracking and managing trade, according to the brand's values.