The startup 1Fit from Kazakhstan has entered the Mexican market

Kazakhstani startup 1Fit, a unified fitness subscription service, has moved to another continent: on August 1, 2024, Murat Aliokhanov's project launched in Mexico.

The first overseas location for 1Fit was Guadalajara, Mexico's second most populous city. The Kazakhstani project began preparing the local audience for its arrival in advance: three months before the official launch, it created a separate Instagram page. 1Fit's advertising posts on social media promise Mexican followers "more than 100 gyms and studios" in the app and subscriptions for 90, 180, 365, and 730 days.

Mexico is the sixth country where 1Fit is present. Currently, the app, in addition to Mexico, is available in Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan, and Malaysia. In Kazakhstan, a total of 800 gyms in seven cities are connected — Almaty, Aktau, Pavlodar, Shymkent, Karaganda, Aktobe, and Astana.

Source: forbes.kz