Zoom meetings are now attended not by the company's CEO himself, but by his AI avatar.
Author - Mansur Ismagulov
The Tech AI
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After Klarna's CEO, the head of Zoom, Eric Yuan, used a digital avatar for quarterly reports via the Zoom Clips service. He emphasized the importance of trust and protection against AI-generated content abuse, having previously stated the company's intention to create digital twins of users. The leader of Otter plans to take similar actions. The custom avatars feature will be available to all Zoom users this week.
CEOs are increasingly diving into AI — to the point where they are starting to send their digital avatars, albeit partially, in place of themselves for quarterly reports.
After the head of Klarna recently addressed investors using an avatar, Zoom CEO Eric Yuan followed suit. He also used his own avatar for his opening remarks, utilizing the Zoom Clips tool — Zoom's proprietary asynchronous video recording service.
Eric Yuan, CEO of Zoom
I am proud to be one of the first CEOs to use an avatar during an earnings call. This is just one example of how Zoom is pushing the boundaries of communication and collaboration. At the same time, we understand how important trust and security are. We take AI content seriously and have implemented robust safeguards against misuse to preserve user identity and ensure responsible use of avatars.
Yuan has previously expressed support for digital avatars in meetings and stated that the company aims to create digital twins of users. This idea is also shared by the CEO of Otter, an AI-powered transcription service — reportedly, he is also training his own avatar to delegate some tasks to it.
Meanwhile, Zoom announced that the custom avatar feature will become available to all users this week.
Source: TechCrunch
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