Snap acquired the Saturn app

Snap has announced the acquisition of Saturn, a popular calendar app used by thousands of high school students and college students in the United States. The terms of the deal were not disclosed, but it is known that about 30 Saturn employees will join Snap's team.

Despite the acquisition, the Saturn app will continue to operate as an independent product. The integration may lead to the introduction of calendar features in Snapchat, expanding the platform's capabilities for its young audience.

The target audiences of Saturn and Snapchat largely overlap. Approximately 80% of American high school students attend schools where Saturn is used. The app is available in more than 17,000 schools. Meanwhile, Snapchat remains one of the most popular apps among teenagers, with over half of U.S. teens using it.

Saturn stands out from traditional calendars due to its social focus: the app is designed in the style of Snapchat and allows users to easily share schedules with friends, sync block schedules, rotation calendars, and extracurricular activities. Saturn also includes features aimed at college students, although the app is less widespread among this age group.

The app was founded by Dylan Diamond and Max Baron. The startup previously attracted the attention of well-known investors, including Salesforce CEO Marc Benioff, Uber CEO Dara Khosrowshahi, and the Bezos Expeditions investment fund.

Source: engadget.com