The world's first transparent LG OLED T TV is now available in Kazakhstan

LG Electronics, a global leader in consumer electronics, unveiled the world’s first transparent wireless TV, the LG Signature OLED T, in Almaty.

The new model was presented during a large-scale showcase of LG’s innovative products for the brand’s strategic partners, representatives of leading media outlets, and opinion leaders. Guests were the first to see LG’s latest flagship solutions, further confirming the company’s status as a leader and innovator in the premium appliance market.

The LG Signature OLED T transparent TV features a unique self-illuminating screen, allowing users to easily switch between transparent and standard modes with a single button press. In transparent mode, the OLED T offers a futuristic viewing experience that reveals new dimensions of perception. The screen creates the illusion of content floating in mid-air, as well as a stunning effect that blends visual images on the screen with the surrounding environment.

The device has received widespread international recognition — the LG Signature OLED T was included in TIME’s list of the best inventions of the year, and also won five CES 2024 Innovation Awards, including the highest category — Best of Innovation.

Also during the presentation, special attention was given to the OLED evo TV lineup — premium models that have been recognized as leaders in the premium TV segment for 12 consecutive years. Thanks to their high brightness, deep black reproduction, and advanced processors, the OLED evo lineup remains the benchmark for image quality.

Additionally, a new lineup of XBOOM audio products was presented, developed in collaboration with will.i.am, who has been appointed the brand’s “Experience Architect.” This initiative demonstrates LG’s commitment to going beyond standard appliance manufacturing, shaping cultural trends, and introducing new meanings into everyday life. Personally tuned by will.i.am, all XBOOM products feature the brand’s signature sound — a balanced audio profile with warm, enveloping tones. The design is inspired by will.i.am’s extensive experience in pop culture and his deep understanding of what resonates with audiences.

Following the official part of the presentation, guests were able to test the new products, evaluate the functionality and design of the appliances, and ask questions to company representatives. At the conclusion of the event, the company honored partners who made significant contributions to the development of the LG brand in Kazakhstan.

The event served as further proof of LG’s leadership in the premium segment and underscored the company’s intention to continue strengthening its position in the Kazakhstani market through technological innovation, strategic partnerships, and a creative approach to brand promotion.