From startups to Silicon Valley giants: what we expect from CES 2024

CES is the world's largest consumer technology exhibition. This year, it will take place from January 9 to 12 in Las Vegas. Every year, various companies — from small startups to tech giants — showcase their latest innovations.

The event is an excellent opportunity for founders and IT specialists to make new connections, expand their networking circle, and establish potential collaborations with investors or venture capital firms. Last year, the event was attended by more than 115,000 people, and even more participants are expected this year.

We share the main trends to expect from the CES 2024 exhibition.

Laptops with AI
With the technological revolution of recent years, AI products will quickly become part of everyday life. For example, Microsoft promises to showcase built-in AI in Windows, functioning as a virtual assistant. Meanwhile, laptop manufacturers — Lenovo, HP, Dell, Acer, Asus, MSI, and others — are expected to release lines featuring their own AI.

AI in Home Appliances
Another area of application for artificial intelligence is home appliances. Recently, LG demonstrated MoodUp — a refrigerator that changes color. Seer Grills is launching Perfecta — the world's first AI-powered grill. Many innovations are also expected from robot vacuum manufacturers, particularly Eureka and Roomba.

Television
Television remains at the center of attention. Over the past few years, LG has made a strategic decision to announce its largest products before the CES exhibition. So far, the company has presented a 98-inch QNED LED and a gaming monitor, and we expect even greater innovations.

Automobiles
Automakers usually make a big splash at the event. Electric vehicles will be a key trend this year. It is estimated that their global number will grow to 17 million in the next five years. This is why tech giants like Xiaomi and Huawei are starting their own electric vehicle production. We also anticipate news from auto startups such as Lucid, Polestar, and Fisker.

Graphics Processing Units
At the event, Nvidia will present the RTX 4070 Super and RTX 4080 Super graphics processing units. We also expect new products from other manufacturers.

Healthcare Technologies
Healthcare technologies will continue to play an important role, covering areas such as: sleep monitoring, blood glucose tracking, and blood pressure control.

Virtual, Augmented, and Mixed Reality
Interesting innovations are also expected in this field. For instance, Soundscape is creating a music metaverse based on Unreal Engine 5 — it supports avatars for interactive virtual reality festivals. Virtual and augmented realities can be used in various fields: from healthcare to industry — both in work and in training.

Sources: techcrunch.com, techradar.com