OpenAI launches AI shopping in ChatGPT, competing with Perplexity, Amazon, and Google

OpenAI has announced the launch of a new AI shopping feature in ChatGPT, enabling users to find, compare, and purchase products directly through the platform. The new capability provides visual details, pricing information, and product reviews, and includes links to popular retail networks such as Walmart.

The feature is already available to ChatGPT users in Plus, Pro, and Free versions. According to OpenAI, product recommendations are made independently and do not constitute an advertising service.

The launch of AI shopping in ChatGPT comes amid a rapid increase in search activity within the platform—according to OpenAI data, the service processed over one billion web queries last week.

With the release of this new feature, OpenAI is entering competition with Perplexity, a platform that launched a similar capability a year ago, as well as with e-commerce giants such as Amazon and Google.

Additionally, OpenAI, valued at $300 billion, is demonstrating a strategic interest in advertising revenue, gradually adapting its model to commercial opportunities. In confirmation of this, the company has recruited leading experts from the advertising industry, including former Coinbase CMO Kate Roach.

Source: adweek.com