Ozon Kazakhstan's turnover grew more than threefold in 2024

Ozon Holdings PLC announces unaudited financial results for the fourth quarter and full year 2024. GMV turnover, including services, grew by 64% year-on-year in 2024, reaching 14.6 trillion tenge. Adjusted EBITDA reached 203.7 billion tenge, marking a record high for both e-commerce and financial technology. The company expects turnover to increase by an additional 30-40% in 2025, with adjusted EBITDA ranging from 355.6 to 406.4 billion tenge.

Growth was driven by the performance of entrepreneurs. Their turnover on Ozon increased by 69% in 2024, accounting for 85.4% of the marketplace's total turnover. Meanwhile, Ozon Kazakhstan's turnover more than tripled year-on-year in 2024. The number of sellers in Kazakhstan grew by more than 1.5 times in 2024.

Thanks to investments in platform development and logistics infrastructure, the number of active buyers reached 56.5 million in 2024. The number of buyers from Kazakhstan doubled compared to 2023. Buyer loyalty to the platform continues to grow: by the end of the year, each customer placed an average of 26 orders on Ozon annually. In 2024, the company delivered 1.471 billion orders — a 52% increase compared to the previous year. User loyalty in Kazakhstan is growing even more significantly: by the end of 2024, Ozon Kazakhstan buyers placed more than three times as many orders as in the previous year.

In 2024, Ozon expanded its logistics space by more than 1.5 times year-on-year — the total area of warehouse infrastructure managed by the company exceeded 3.5 million square meters. Ozon Kazakhstan has been developing logistics infrastructure in the country since 2021. Currently, the company's logistics capacity in the Republic includes the largest warehouse complex and sorting center in Almaty, a fulfillment center and sorting center in Astana, as well as four sorting centers in Kostanay, Aktobe, Atyrau, and Shymkent. Additionally, the company is actively expanding its network of pickup points. The number of Ozon pickup points reached 60,000 by the end of 2024, with nearly 25,000 located in cities with a population of up to 50,000 people.

In 2024, the fastest-growing product category on the marketplace was clothing — turnover in this category grew by 86% year-on-year. By the end of the year, the number of buyers for clothing, footwear, and accessories on the marketplace reached 35.7 million people.

Ruble-based reporting figures have been converted to tenge using the average exchange rate for 2024.