Mastercard and Yandex Qazaqstan are working on the development of digital services in Kazakhstan
Companies are launching loyalty programs that combine the convenience of Yandex's digital services with the privileges of Mastercard cardholders.
Author - Mansur Ismagulov
Mastercard and Yandex Qazaqstan have entered into a strategic partnership. The goal is to develop the digital ecosystem and improve the customer experience for residents of Kazakhstan.
By combining Mastercard's global technologies with Yandex's local ecosystem, the companies are launching joint loyalty programs, ensuring a seamless cashless payment journey and unlocking additional benefits for cardholders in Kazakhstan. As part of the collaboration, Mastercard will take on key tasks in providing the infrastructure for instant and secure transactions.
In the first phase, the partnership aims to make the use of familiar services — such as "Taxi" and "Food" — even more convenient and cost-effective. Already today, Mastercard cardholders can take advantage of additional privileges when using Yandex Go services:
— free delivery from restaurants on orders over 8,000 tenge
— 10-20% discounts at selected establishments
— discounted airport rides for premium cardholders.
Sanzhar Zhamalov, General Director of Mastercard in Kazakhstan and Central Asia
Collaboration with Yandex Qazaqstan is an important step in Mastercard's activities in Kazakhstan. Thanks to the deep integration of Yandex services into people's daily lives, we can offer Kazakhstani residents even more advantageous and accessible payment solutions. This partnership reflects our long-term plans: to expand our presence and develop digital innovations in the Kazakh market, making transactions convenient and secure.
The collaboration between Mastercard and Yandex Qazaqstan is aimed at increasing the availability of modern financial tools and developing digital infrastructure.
Timur Shalekenov, Head of Yandex Qazaqstan
Yandex services have long become part of the lives of many Kazakhstani residents. The partnership with Mastercard allows us not only to add new privileges for users but also to jointly develop a modern urban ecosystem where technology and financial tools work for people's convenience.
Previously, special offers were also launched for holders of business Mastercard cards issued by banks in Kazakhstan in the "Yandex Direct" and "Yandex Business" services.
The companies plan to develop long-term cooperation and jointly work on new digital products that will combine technological capabilities and local expertise of partners with the real needs of users.
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