The CRM CONF 2022 conference took place for entrepreneurs in Central Asia.

“Dare! Try! Do” — under this motto, the seventh edition of the CRM CONF 2022 online business conference by Bitrix24 Kazakhstan took place on November 11.

By tradition, the best expert practitioners shared their experience for free with thousands of entrepreneurs from Kazakhstan, Kyrgyzstan, and Uzbekistan. About 4,000 viewers in LIVE format received valuable knowledge and the opportunity to ask their questions directly to the speakers.

Albert Tyutin, author of the book “Proactive Sales” with 25 years of sales training experience, was the first to speak. He talked about transactional and expert sales paradigms, as well as revealed techniques that will help sell more and at higher prices.

Communication specialist Alisher Elikbaev answered the most popular questions from conference participants about mistakes in the restaurant business using the examples of the “Nasha Pizza” and Angel-in-us projects.

Marina Vostrikova, Director of Customer Service at Bitrix24, spoke about what is currently important for business and which tasks are important for CS departments to solve.

Viktoria Torgunakova, CEO of Ticketon, addressed relevant issues about how to build processes when there is no stability and how to scale without losing quality.

The topic of emotional intelligence and self-coaching to increase stress resistance, presented by business trainer Gulsinar Emirali, received a strong response.

Nurbolat Tileyuov, co-founder of the correct children's footwear brand Vicco.kz, shared an inspiring story from his own experience about how to start a business during the pandemic.

A useful block for entrepreneurs on marketing was conducted by strategic marketer Malika Hakim and Lokals Central Asia agency partner Farhod Norbaev. Malika Hakim talked about how businesses lose money on incorrect marketing, how to properly choose an ambassador for their product, and how to painlessly eliminate the most common mistakes.

Farhod Norbaev presented a series of advertising videos from Lokals and, using them as examples, explained how creativity can help evoke a sense of style, empathy, and encourage self-expression in viewers. The main thesis: “Let’s forget about the words ‘consumer’, ‘target audience’, ‘20-45’. These are ordinary people — your child, yourself. It is important that advertising is honest, beautiful, and useful. That it is not just about making money.”

Madina Aman, CEO of the marketplace for Kazakh designers “September,” emphasized the promotion of local products and also provided an overview of storytelling — why it is needed by entrepreneurs.

Mikhail Belyaev, Head of Educational Projects at Bitrix24, explained how sales quality is measured, as well as what lead shortage is and how this problem is solved.

The conference was concluded by Alexandra Zharkova, co-founder of the communication agency Setters — she spoke on the topic of how people change business. An important takeaway for the audience was that how a company invests in the development and growth of its team directly affects the development of the business.

The most active participants received prizes — personal consultations with speakers, merchandise, and gift certificates.

You can discuss the most interesting presentations from CRM Conf 2022 and get useful networking in the Telegram chat.

Sarmantai Kasenov, Director of Bitrix24 in Kazakhstan

CRM Conf annually brings together the best speakers and business practitioners from Central Asia. For participants, this is an excellent opportunity to receive current cases for free in the areas of sales, marketing, HR, and customer service for their companies.

Our mission is to help entrepreneurs work. We are glad that the scale of the conference is growing larger each year, and participants come together for networking and creating joint projects.