Citix acquired a 49% stake in the engineering startup Quantum

Quantum is a project at the intersection of Smart City and AdTech, combining smart city technologies with advertising innovations, object recognition algorithms, and audience counting.

The joint venture Quantum by Citix has already launched its first product, Shark — "smart" devices installed on taxi roofs that digitize the city. Using cameras and sensors, Shark collects real-time data about Almaty to create a digital twin of the city. This digital twin will integrate all information about buildings, terrain, and natural features.

Another key function of Shark is targeted ad management based on weather, time of day, audience demographics, and geolocation.

By the end of 2024, Quantum by Citix plans to expand the global network of Shark devices to 5,000 units. Currently, the company is in negotiations with a major global player among taxi aggregators.

Source: digitalbusiness.kz