Kolesa Marketing Meetup will take place on June 8

The meetup is designed for advanced professionals who work in marketing IT products and want to develop their skills in:

— performance marketing

— marketing analytics

— managing performance teams.

Speakers will present:

— “Optimizing Google ADS search campaigns using modeled conversions,”

Aleksandr Matveev from Kolesa Group will share how to increase the number of purchases in regions with low traffic volumes and how to train ad campaigns on modeled conversions.

— “End-to-End analytics for a mobile app when things are not straightforward,”

Artem Pushkin from IZI: on how to start measuring the return on investment of advertising channels if not all data passes through MMP.

— “Custom marketing report based on AppMetrica,”

Kamilla Ten from Kolesa Group: how we learned to determine the value of a paid installation in a classifieds platform and simplified the process of monitoring metrics by switching from the AppMetrica interface to the API.

When: June 8 at 18:30

Where: Almaty, 157/4 Shevchenko Street

Source: @kolesagroup