Kazakhstani startup YaYa has attracted investments at a valuation of $10 million

Kazakh EdTech startup YaYa, specializing in digital solutions for children's learning and development, has increased its post-money valuation to $10 million after securing new investments from Axiom Capital with support from Astana Technology Fund.

This year, the team signed a SAFE agreement for $200,000 at a valuation of $8 million. The new deal reflects business growth: from January to June, YaYa reported revenue of 776 million tenge, and in May, it achieved a record margin of 26.3%. Key updates include an online courses and tutors subscription, a CRM system for children's centers developed with EBRD grant support, and integration with Kaspi.

The startup also tested an AI assistant for parents on a sample of 100 mothers — the tool helps with selecting development programs, tracking progress, providing advice, and organizing daily tasks. The collected data will be used to scale the AI product.

Recently, at London Tech Week 2025, the YaYa team presented its solution to an international audience and received interest from investors, including regarding the potential launch of an AI tool in the US market.