Kazakhstani startup Hero’s Journey has attracted $900,000 in investments

A Kazakh startup developing gamification and fitness automation has completed a funding round, securing $900,000 in investments from Kazakh and international investors to expand its network of innovative fitness clubs in Kazakhstan.

On September 18, 2023, the Kazakh startup Hero’s Journey closed the first part of its investment round, totaling $1,200,000. This is one of the largest rounds on the Kazakh startup market.

Hero’s Journey is the world’s first gamified fitness studio, helping people train more effectively and build a habit of exercising faster. As a result, clients work out in the gym three times more frequently during the entire subscription period than the fitness industry average.

The lead investor in the round was the international venture fund Big Sky Capital. Co-investor EA Group Holding, a Kazakh investment holding company.