Kazakhstani holding EA Group has invested in the German ecom startup A4ord

Investment holding EA Group has made its first international investment in the German startup A4ord, which operates at the intersection of the services market and FinTech. The holding acted as a strategic investor.

A4ord is a services marketplace for travelers, expats, and locals. The service connects users with service providers, offering a convenient platform for online booking and payment.

The A4ord service aims to solve the problem of so-called Termin, where waiting times for appointments can stretch into months, and to meet the needs of the underserved yet numerous community of expats in the EU. A4ord operates in Germany, Spain, Portugal, Austria, and Greece. It plans to expand into new countries in the future.

The Kazakh investment holding EA Group acted as a strategic investor in A4ord. The investment amount is undisclosed, but it will allow A4ord to significantly expand its presence in the European market. The funds will be used to expand the team and for marketing in the countries where the service is available.

The platform offers services in six main categories: home/car, children, pets, health/beauty, personal development, and expats. Users can quickly select available times and locations for service provision. Service providers, in turn, gain access to new clients. Unlike existing solutions, A4ord provides marketing support to providers.