How to properly pitch a startup to investors: recommendations from representatives of EA Ventures and BGlobal Ventures

Adilbek Kamiev, Head of the Venture Division at EA Ventures

1. Focus is the key to success at the early stage. Determine a specific industry or problem that your platform can concentrate on. It is important to immediately clarify that your platform allows any user, regardless of their technical skill level, to create their own tools and solutions for specific tasks. Emphasize the universality and accessibility of your platform by providing use cases that can interest various target groups — from beginner users to businesses. If you can demonstrate how the platform simplifies life and solves real problems, this will become your main strength.

2. Focus on strategic partnerships with businesses such as restaurants, cafes, airports, and shopping malls. Instead of forcing end-users to pay for services, offer partners profitable payment models that are beneficial to both sides. Consider placing ads through your products or services, as well as partnering with major brands to attract customers, creating an additional revenue stream. Aim to enter the market through partners who are willing to pay for customer acquisition, providing them with unique and valuable offers.

This will help minimize costs, attract more users, and strengthen your market position. Given the potential market size, a partner-oriented approach will help you quickly achieve the ambitious goal of reaching the maximum number of users and increasing revenue. This approach will not only accelerate growth but also create a solid network of partners that will contribute to the long-term success of your project.

3. Focus on creating a platform that brings value to all participants in the educational process — students, tutors, and educational centers. Develop tools for knowledge assessment, such as practice tests, which will help students identify their weaknesses and suggest suitable tutors and resources for preparation.

Add features that make the platform indispensable for users, such as a university admission probability calculator or recommendations for choosing an educational path. Partner with educational institutions and major brands to expand your reach. This approach will attract more users, create a unique value proposition, and strengthen your market position.

Nuray Mombekeva, Investment Analyst at BGlobal Ventures

1. It might be worth adding more information about your experience and how your product solves customer problems.

Consider adding a photo from your Instagram and specifying more concrete details, such as contact information.

2. I recommend focusing on the target audience and clearly demonstrating how your product solves their specific problems. This will help strengthen your market position. It is also important to clarify the accuracy of your solutions and compare them with competitors so that your offer stands out among existing solutions.

Continue developing your B2B strategy with partnership agreements and add opportunities to place your solutions in various locations, such as bus stops and beaches. Do not forget to consider expanding into the B2C market, perhaps through station rentals or offerings for private users.

Share specific examples of your progress and traction. Also, add information about how you plan to improve your platform and what new features will be added in the future.

3. It is important to pay attention to the market share in the country. If there is a monopoly with a share of more than 50% in the market, entering it will be difficult. Also, if two major companies dominate the market and there are practically no other players, they have likely already secured the main positions.

You also need to study the market more thoroughly and think about how you can differentiate yourself from your competitors.