A Uzbek man created an app for mothers, which is already being used by 200,000 women

Western parenting apps struggle to enter the regional market easily. They are built on a subscription model. In Uzbekistan, bank card penetration and willingness to pay for digital subscriptions remain low. Moreover, such apps are not localized in terms of language, medical standards, or cultural context.

Abdulfattoh Abdurakhmonov became co-founder and CEO of Mom+ after his second child was born at 32 weeks. At that time, he personally witnessed the gap between what mothers need and what is actually available to them during pregnancy, postpartum, and the first years of a child’s life.

Today, Mom+ has around 200,000 mothers on board, with 80,000 users accessing the app monthly and 10,000 daily. 9% of all children born in Uzbekistan in 2025 are registered in the app. In an interview with The Tech, Abdulfattoh explains Mom+’s business model, why it is not easy to directly connect app users with doctors, clinics, and laboratories, and which FemTech trend he believes the market currently underestimates.

Abdulfattoh Abdurakhmonov, city — Tashkent, co-founder and CEO of Mom+, LinkedIn

How it all started

By education and experience, I come from IT: I graduated from WIUT with a degree in Management, specializing in marketing.

My co-founder is a technical specialist with over eight years of development experience. Before Mom+, he worked on two products: “Our Child” in Russia and teleconsultations for Domvet. In our team, he is responsible for the product and technical aspects of the app.

Later, another key role appeared in the team — Chief Content Officer. This is a graduate who ranked in the top 3% of CAU, a public lecturer, and a practicing physician.

Target audience

Our primary audience consists of pregnant women and mothers with children up to three years old. Currently, we are focusing not only on growing the number of installs but also on increasing long-term user engagement and retention.

Most of Mom+ is free today: educational content, information about pregnancy and child development, community features, tracking tools, and our AI assistant.

We tried a subscription model but realized it is not the best fit for rapid scaling in our market. At this stage, we are more focused on partnerships with brands and advertising, while also exploring partnerships with medical organizations, doctor consultations, a service marketplace, and premium care packages.

We aim to connect mothers with doctors, clinics, laboratories, vaccination services, and telemedicine, and we are already working on launching online doctor consultations and healthcare partnerships.

The main challenge is that the healthcare market is highly fragmented. Building reliable integrations requires serious quality control, strong partners, and well-established processes.

We see Mom+ as a bridge between mothers and the healthcare system, not as a replacement for doctors.

An underestimated trend in FemTech

I believe the market still underestimates the shift toward preventive, continuous care instead of one-off doctor visits. In Uzbekistan, maternal healthcare is currently mostly reactive: mothers seek medical help only when something has already gone wrong, and there is no unified, continuous health plan linking pregnancy, childbirth, and early childhood.

Global investments in FemTech are primarily focused on one-off virtual consultations. However, in our market, the main opportunity lies in structured, continuous health plans that combine preventive tracking, online care, and real medical support into a single journey rather than isolated visits. With over 1.5 million births annually in Central Asia and low continuity of medical care, the first to build this connected preventive layer will have a real chance to define an entire category.

Project stage and next steps

Mom+ is already working with a real audience — around 200,000 mothers and 80,000 active monthly users. The team is gradually moving away from the subscription model in favor of brand partnerships and advertising, while simultaneously building out the healthcare direction: online doctor consultations and partnerships with clinics.

This material was prepared as part of the CA Femtech Landscape Study by Femtech Force. If you are creating solutions in women’s health for women, doctors, and the healthcare system — from biotech and medtech to digital health, including social projects with monetization potential — fill out the research questionnaire.