Freedom Group of Companies has invested in Sergek Group

The Freedom Group of Companies plans to become a shareholder in Sergek Group with a 35% stake. The deal will be completed after the fulfillment of suspensive conditions by Sergek Group. Kairat and Asat Akhmetov, the founders of the company, remain its majority shareholders.

To date, Sergek is one of the leading technology projects in the Republic of Kazakhstan, aimed at ensuring road safety and improving ecology.

Its effectiveness is directly reflected in the indicators for the disclosure of administrative and criminal offenses and the reduction of fatalities in traffic accidents. Since 2017, Astana has seen a decrease in traffic fatality rates by 40-50% and crime in public places by up to 70%.

Kairat Akhmetov, Co-founder of Sergek Group

The completed deal will allow us to diversify our current business. We anticipate strengthening and developing projects and products, as well as creating new technologies for the B2B market. Additionally, we plan to expand the group's focus within the Smart City framework in areas such as public safety, transportation, and ecology. Among our products today are technologies that enhance road safety, enable the analysis and optimization of traffic flows using Big Data, and identify sources of environmental pollution. Over the past six months, we have seen their demand not only in the Kazakhstani market but also in neighboring and distant foreign countries. We are working on new projects and products, building team competencies, and creating new jobs for Kazakhstani citizens, including by expanding the company's geographic presence and entering external markets. The deal is already yielding inspiring results and instilling confidence in our long-term development.

Timur Turlov, Chief Executive Officer of Freedom Holding Corp

Freedom Group's entry as an investor into Sergek Group is a continuation of the strategy to expand cooperation with the Kazakhstani IT sector. In this case, Sergek Group's experience in working with Big Data will allow us to make higher-quality decisions in both auto insurance and auto lending. Therefore, we view this project as an integral part of our digital ecosystem. Furthermore, as representatives of large business, we recognize our social responsibility to the people of Kazakhstan and support the Vision Zero civic initiative. Essentially, we want to act as an organizer and platform for interaction between government bodies, the expert community, and civic activists.