Where and how to place New Year's ads: cases and solutions from We Media

Special Project for Visa: 10 Key Innovations of 2024 — Who Is Building the Technological Future in Central Asia

For the fourth year running, we have been closing out the year by highlighting the best technological projects in partnership with Visa — the global leader in the digital payments industry.

2024 was no exception. This time, we expanded our geography to cover all of Central Asia, created a website for our partner where we published the stories of our heroes, and remotely produced an episode for our YouTube channel where participants shared their year-end reflections.

Additionally, we published a post and Instagram stories on @we_project.

The project involved 10 companies from Kazakhstan, Kyrgyzstan, Uzbekistan, and Tajikistan.

Integration into the weekly YouTube show “Central Asia News” for Dreame

“Central Asia News” is a weekly segment on the WEProject YouTube channel.

Unlike the alarming news prevalent online, we provide a positive and inspiring context, and brand participation is perceived as a contribution to this overall mood.

Integration into such a show boosts reputation, evokes the right emotions, and helps the brand get noticed. The audience sees that the brand shares the channel’s values — interest in the region, development, and openness — which strengthens the emotional connection.

Right before the New Year, one of such partners was the Dreame brand, showcasing its vertical vacuum cleaner, the Dreame Z40 Station.

If you’d like to participate in such an integration this year, contact us!

“New Year Stories of Almaty Residents. Eavesdropping in inDrive Taxis” — a video created for our partners

Since we’re already talking about the YouTube channel, let’s recall 2023, when we, together with our friends from inDrive, chatted with Almaty residents on the eve of the New Year.

Our host tried his hand at being a taxi driver, and the fare for the ride was the New Year stories of Almaty residents. We managed to surprise and create a festive mood for the taxi passengers.

What do you think of such a kind and warm advertising integration?

Creative advertising integration for Costa Coffee on Gorod24 Tashkent

Let’s move on to Instagram. Are you subscribed to our media outlet Gorod24? We operate in Almaty, Astana, Baku, Bishkek, Dushanbe, and Tashkent.

At the end of last year, we collaborated with Costa Coffee in Tashkent to create a post for the capital’s residents, while also highlighting the network’s new offerings.

Creative advertising integration for Home Credit Bank on weproject

As you may have noticed, horoscopes are our favorite topic! Therefore, we were delighted to prepare a financial horoscope for Home Credit Bank, while also promoting their OZEN installment card.

Everyone was satisfied: the client, our editorial team, and, of course, the readers.

Friends, if you are already planning advertising placements for December, we would be happy to come up with something unique and interesting for you!

Submit your request via the link!

Or write to us at the following contacts:

adv@wecom.agency
+7 705 126 50 53
+7 705 800 95 64