Facebook plans to fill the platform with AI users

Meta plans to increase user engagement on Facebook by introducing characters created by artificial intelligence. These virtual avatars, developed through AI Studio, will allow users to interact with them almost as if they were real people.

Meta has long been working on creating AI characters. Over the past few years, the company has actively integrated generative technologies into its products. Launched in summer 2024, AI Studio has already become a popular platform for creating virtual "friends" and "partners."

Meta intends to expand access to the service in countries outside the US and make interactions with AI even more social over the next two years.

In addition to fictional characters, AI Studio allows influential figures on Facebook and Instagram to create their own AI versions. Their followers will be able to communicate with these virtual copies. Other platforms, such as SnapChat, are also implementing AI content generation tools, including video.

Source: Financial Times