What's new in Bitrix24: Marta AI, a simple interface, and a new messenger

The main themes of this release are simplicity, convenience, and artificial intelligence in processes. In the new Bitrix24, the product concept and interface have been restructured, the messenger has become the center of collaboration, and the personal assistant Martha AI has been added to all modules and CRM. 

The update will be available to Kazakhstani users starting May 15, 2025. 

Companies from a wide variety of industries work with Bitrix24: IT & digital, energy, retail, agro-industry, hospitality and tourism, logistics, and healthcare. It is important that anyone can quickly understand the tools and capabilities of the platform. 

In the new release, the development towards a multi-space environment continues — different work tools are combined in a single interface. 

Bitrix24 Messenger — the new center of collaboration

In 2025, the messenger is a tool that is clear to everyone. Therefore, the messenger has become the center of Bitrix24 — it is the first thing a user sees when logging into the system. 

All company work is built around the messenger — you can navigate to any tool from it. The new interface logic will help users get accustomed to Bitrix24 more quickly. And to make things even easier, the assistant Martha AI has been added.

Martha AI — a personal assistant for everything

Now everyone in Bitrix24 has an artificial intelligence assistant — Martha AI. She accompanies employees throughout Bitrix24, answers questions about the product, and conducts onboarding for new users. 

The Bitrix24 AI assistant will start working on the basis of BitrixGPT 4.5 — this is a model capable of reasoning, with responses at the level of ChatGPT-4o. The neural network will be available by default, but users, as before, will be able to connect any language model to Bitrix24 CoPilot, including their own via API. 

New Bitrix24 Interface — Zephyr

The Bitrix24 design is clear, simple, and heartfelt. The concept is called Zephyr — it evokes associations with lightness. This is expressed in the interface through simplicity of navigation and airy elements. Now the environment helps people focus on the task: if a specialist works with a deal in CRM, they see only that deal — no unnecessary sections or tabs.

Artificial Intelligence in Bitrix24 CRM 

In Bitrix24, AI helps implement CRM and ensure repeat sales.

An update for those just starting to work with CRM: now Martha AI assistant helps with this. She asks questions in the chat and configures the system according to business needs.

AI also helps with repeat sales. Usually, managers need to manually process and evaluate large amounts of customer data to determine who is most likely to buy the product again. But now this routine can be delegated to artificial intelligence.

The success of a business depends on how well the team works together. The new Bitrix24 Levitation makes collaboration easier, provides pleasant emotions, and eliminates unnecessary routine. You can learn more about these and other updates here.