Payme brand has unveiled an updated logo and identity.

Payme, one of the leading payment services in Uzbekistan, has announced the launch of an updated logo. This is an important event for the company that will help strengthen the brand and improve communication with users.

The updated identity reflects a commitment to continuous progress. Payme draws inspiration from vibrant elements of Uzbek culture, blending them with modern trends. For example, the bright yellow color adds energy and will be used for important accents in communication, while the signature turquoise color remains. The recognizable brand arrow badge has also become more modern and visually lighter.

Payme has become an integral part of life for over 12 million Uzbek citizens, helping them solve an increasing number of tasks—from small everyday matters to those of social importance for all of Uzbekistan. This is not just a change in visual appearance, but a step toward improving customer communication. Every interaction with Payme becomes easy and accessible for everyone.

Source: gazeta.uz