Activat VC invested in the startup WINEST

Venture capital firm Activat VC backed the startup WINEST, which uses the Digital Sommelier technology and artificial intelligence to select wines that perfectly match users' taste preferences.

The platform combines personalized recommendations, a selection curated by sommeliers from the World’s Best 10 list by Gault&Millau, and convenient delivery. The online alcohol sales market amounted to $56.7 billion in 2023, with projections indicating growth to $65 billion by 2024, with wine accounting for 40% of this segment.

WINEST addresses key consumer pain points, including the difficulty of choosing from an extensive assortment, lack of time to compare features and prices, and disappointment when purchasing wine based on labels, which is relevant to 75% of consumers.

The platform offers personalized recommendations through an interactive quiz, curated selections of top products from small producers, loyalty programs with cashback, discounts, and gifts, as well as fast delivery and referral promotions. Investors are confident that WINEST will become a market leader, changing the approach to wine consumption and making the selection process inspiring.

Source: Activat VC