Yenlik became an ambassador of the Soul ID technology from Higgsfield

Popular Kazakhstani artist and songwriter Yenlik has become the new ambassador of Soul 2.0, a new AI model for image generation from Higgsfield. As part of the collaboration with Higgsfield, Yenlik introduced the Soul ID feature, built into Soul 2.0. This technology allows generating studio-quality visuals based on a few photos while preserving individual features, ethnic characteristics, and authorial style. The tool reduces dependence on expensive production, teams, and locations, giving artists the opportunity to create professional visual materials independently.

Yenlik, singer
Today, it is important for an artist to think globally without losing oneself. Tools like Soul 2.0 allow scaling the visual language and communicating with audiences in different countries without complex production. Soul 2.0 does not force creativity into a single standard but preserves my style and identity. This provides additional freedom in self-expression and the opportunity to make oneself known.

Erzat Dulat, co-founder of Higgsfield
The collaboration with Yenlik is a logical and inspiring step for us. Yenlik, like us, successfully promotes the Kazakhstani cultural code on the world stage. We are glad to build the future together, in which talents from Kazakhstan in music and IT will become visible to the whole world.

Soul 2.0 was developed in collaboration with art directors, photographers, stylists, and concept artists. The model is trained on their professional preferences and takes into account the history of fashion, brand aesthetics, and cultural context. It sets a new quality benchmark in the generative AI market, surpassing other solutions in terms of creativity, aesthetics, and controllability.

Unlike other AI tools that often create "plastic" images, Soul 2.0 accurately conveys facial features, ethnic, and external characteristics, which is especially important for the fashion and beauty industries. This is the first solution on the global market capable of reliably generating authentic Central Asian types. Additionally, the neural network realistically handles the geometry of space, light physics, and material textures, opening new opportunities for product production, interior design, and fashion visuals.

The first version of Soul became the most used creative tool on the Higgsfield platform after launch, surpassing analogs from the US and China in frequency of use. The high level of realism of the model has already made it a working standard for international fashion production. A bright example is the official teaser for the show of the Italian avant-garde luxury brand Giuliano Calza Design Studio SS26, created by creative director Mikhail Fedoseev. The demonstration of the teaser at Milan Fashion Week confirms the technology's compliance with the strictest aesthetic standards of the High Fashion industry.

The visual quality of Soul 2.0 is ensured by a female team from Almaty, combining prompt engineers and art managers. The project is led by Togzhan Zhyzylbek, whose professional path is associated with world fashion houses, including YSL, Armani, and Maison Margiela. It is her experience in the fashion industry that determined the approach to the model: every generated image undergoes verification according to professional art direction standards.

Togzhan Zhyzylbek, Creative Direction & Model Alignment Lead at Higgsfield
When creating Soul 2.0, I relied on my experience working in the creative industry and understanding the market's needs in the field of AI. We tested and analyzed many models, but felt that existing solutions were not accurate and flexible enough to become a basic tool for creative industries. My experience working with brands such as J.Kim, Loewe, and Maison Margiela helped integrate more complex creative and visual approaches into the model. As a result, we created a tool that proves that artificial intelligence can be truly high-quality, aesthetically precise, and useful in visual solutions for people, brands, and business.

Soul 2.0 and Soul ID are already available on the Higgsfield platform for creators, brands, agencies, and independent authors worldwide: https://higgsfield.ai/image/soul-v2. Media materials for publication are available at the link on the company's website.