Yandex Qazaqstan will help businesses promote themselves on Telegram, while channels will be able to earn money from advertising.

Yandex Qazaqstan presented a new product at the Yandex Ads Conference Qazaqstan that will help businesses easily place ads in Telegram channels. At the same time, channel owners receive a simple way to earn money from advertising.

Ads look like regular posts with text, images or video and a link, for example, to the website of the promoted product or service. Neural networks select channels for each post based on its topic and content. Advertisers pay only for clicks, so the new tool can be effectively used not only to increase brand awareness but also to grow sales.

Telegram channels receive income from ad impressions. Even channels with a narrow topic and a small audience — from 1500 subscribers — can earn money from advertising.

Technologies help advertisers find their target audience, and channels — ads that look organic in the feed. For the latter, this is a simple way to monetize. One of our tasks is to help local businesses grow. Millions of Kazakhstani use Telegram daily, and we at Yandex Qazaqstan give the opportunity to promote their business in this messenger. We are glad that the new advertising solution will be useful to both advertisers and channel owners.

Currently, the new product is working in closed beta testing mode. To start earning with Yandex, a Telegram channel needs to register on the website and pass a simple verification. You can launch an advertising campaign in Telegram through the Yandex Direct service by selecting the placement location — "Telegram channels".

The solution was announced at the Yandex Ads Conference Qazaqstan, an annual advertising conference for more than 350 representatives of business and the advertising industry.

About Yandex Ads Qazaqstan

Yandex Ads Qazaqstan is one of the leading advertising platforms in the CIS. Yandex Ads Qazaqstan provides a full set of tools for effective marketing and promotion of goods, monetization of websites and applications, as well as analytics. Their products help make marketing decisions based on data and use artificial intelligence technologies to create advertising on the Kazakh market.

About Yandex Qazaqstan

Yandex Qazaqstan is a technology company that develops and implements innovative technologies aimed at improving users' lives and developing the digital environment. More than 10 company services operate in the country, including a search portal, online taxi ordering, delivery and food services, cloud and geo-services, entertainment services, as well as educational projects.