Xiaomi surpassed Apple in the global wearable devices market

Xiaomi took first place among wearable gadget manufacturers, displacing Apple from the leading position in the first quarter of 2025. This achievement was made possible by the success of the Mi Band series, which remains popular due to its affordable price and good functionality. According to Canalys, Xiaomi delivered 8.7 million devices, which is 44% more than a year ago. This provided the company with a 19% market share — the last time Xiaomi held first place was in 2021.

Apple, which had held the leadership for several years, moved to second place. Apple Watch sales grew by only 5%, reaching 7.6 million devices, and the company's market share amounted to 16%.

Huawei remained in third place, delivering 7.1 million wearable devices, which is 36% more than last year. The company retained a 15% market share thanks to competitive models focused on health monitoring and affordability.

Samsung showed the highest growth among all manufacturers — sales increased by 74%, reaching 4.9 million devices. In developed countries, the company focused on premium smartwatches, while in emerging markets, it focused on affordable models. Samsung's market share in the first quarter was 11%.

Garmin rounds out the top five with 1.8 million devices sold and a 4% share of the global market.

Overall, the wearable gadget market continues to grow: in the first three months of 2025, 46.6 million devices were delivered, which is 13% more than in the same period last year. The biggest growth was seen in basic fitness bands and basic watches, as well as increased interest in smartwatches with advanced features.

According to the survey, the most important factor for buyers when choosing smartwatches remains price, followed by battery life, while health monitoring functions take third place. Brand was only fourth in importance for buyers, and design and style of the watches were fifth.

Competition in the wearable device market is intensifying, and the choice for users is becoming wider.

Source: phonearena