Toys 'R' Us presents the first video advertisement using Sora
Author - Mansur Ismagulov
The Tech AI
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Toys 'R' Us became the first brand to use the OpenAI Sora tool to create an advertisement. The 66-second video was presented at the Cannes Lions using early access to the yet-to-be-released AI from creative partner Native Foreign. The video tells the story of the brand, its founder Charles Lazarus, and the mascot giraffe Geoffrey.
Toys 'R' Us became the first brand to use Sora, the highly anticipated OpenAI tool for converting text into video, in its advertising.
Toys 'R' Us presented a 66-second spot at the Cannes Lions — the annual gathering of the global advertising elite on the French Riviera. This advertisement used Sora, an as-yet-unreleased artificial intelligence tool from OpenAI, to which the brand's creative partner, Native Foreign, gained early access.
The new AI-generated advertisement from Toys 'R' Us sends viewers on an exciting journey, telling the story of the brand, its founder Charles Lazarus, and the iconic mascot, Geoffrey the Giraffe.
Source: hollywoodreporter.com
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