"I try to regularly attend events," says the Deputy General Director of Huawei Kazakhstan about his lifestyle
The Deputy General Director of Huawei Kazakhstan shared details about her lifestyle.
Author - Mansur Ismagulov
The Tech AI
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Farida Toleubayeva, Deputy General Director of Huawei Kazakhstan in Astana, is responsible for strategic development and the implementation of key projects. She actively engages in learning through Coursera, Udemy, edX, and internal company programs, and also attends conferences such as Digital Almaty and Astana Digital Bridge. In her free time, she enjoys reading, sports, photography, and traveling, preferring Huawei, Apple, Samsung, and Xiaomi technology.
Farida Toleubayeva, City — Astana, Deputy General Director of Huawei Kazakhstan, @farida.toleubayeva
About Me
I am responsible for strategic development and operational management, as well as the implementation of key company projects in Kazakhstan. Specifically, I lead projects related to the development of new technologies, optimization of business processes, and maintaining high standards of customer service. I also actively participate in the development and implementation of innovative solutions that help our clients in Kazakhstan and beyond.
Huawei is a global company, and my work allows me to be part of an international team that is changing the world through technology. We are actively working on implementing innovative solutions, improving the quality of our products and services, and supporting local initiatives in the field of digitalization.
My work schedule is busy and requires flexibility and strong time-management skills. I usually start my workday early in the morning by reviewing key performance indicators and current projects. Throughout the day, I most often have meetings with the team, partners, and clients.
I definitely make time for my personal development, so I exercise daily and read professional literature. Regular workouts and a healthy lifestyle help me maintain high productivity and cope with stress. Overall, I try to spend my free time with family and friends, exercising, reading books, and watching movies.

Where and How I Learn
In our industry, technology evolves rapidly, so continuous learning is an integral part of my professional life. I strive to update my knowledge daily by reading specialized articles, reports, and scientific publications. In addition, I regularly take courses and training programs to stay up to date with the latest trends and developments.
I learn from various specialists and educational institutions that offer relevant and high-quality programs. Among them, I can highlight platforms such as Coursera, Udemy, and edX, which provide courses from leading universities around the world. I also often learn from colleagues and experts within our company, as Huawei possesses a vast resource of knowledge and experience. Our internal Huawei training programs are also useful to me, allowing me to deepen my knowledge in specific areas.
I try to regularly attend events related to my work. When choosing events, I focus on their relevance and value for my work. It is important that the event provides not only theoretical knowledge but also practical skills. I can recommend domestic conferences such as Digital Almaty and Astana Digital Bridge, where you can learn about the latest trends and technologies from industry leaders. I recommend that colleagues and everyone interested in innovation follow such events and actively participate in them to stay abreast of the latest achievements and trends.
Environment
My environment is formed through work. At Huawei Kazakhstan, I interact daily with talented and highly qualified specialists who inspire me to grow professionally. I also actively communicate with representatives of partner companies and clients, which allows me to broaden my horizons and find new ideas for business development.
My personal environment includes family, friends, and people with whom I share common interests and hobbies. It is important to have people in my circle who can inspire and support me, as well as those who are ready to challenge routine and offer new ideas to add vibrant colors to life.

Although most of my professional environment is related to the IT sector, I actively communicate with people from various fields. For example, I closely cooperate with representatives of government organizations, business partners, clients, and suppliers.
I also often meet with experts from different industries to better understand their needs and opportunities for implementing our technologies. It is important to understand and consider the opinions of all stakeholders for successful business operations.
I attend networking events such as business breakfasts, business meetings, and social events. These can also be international conferences, forums, and exhibitions such as Mobile World Congress, TechCrunch Disrupt, and, of course, events organized by Huawei. These events provide excellent opportunities for exchanging experience and establishing new business contacts. In addition, I often participate in specialized seminars and workshops, which help me stay up to date with the latest trends and technologies.
To find like-minded people in IT, I recommend several approaches. First, participation in professional communities and forums such as GitHub, Stack Overflow, or specialized groups on LinkedIn. Second, attending industry events and conferences, where you can not only gain new knowledge but also meet interesting people. Third, active participation in hackathons and other collaborative projects, where you can directly work with colleagues in the field and exchange experience. It is important to be open to new acquaintances and actively participate in professional discussions.
Where I Spend My Free Time
I try to spend my free time actively and diversely. I love traveling, exploring new places and cultures. This helps me broaden my horizons and find inspiration for new ideas. I am also passionate about sports: I run in the mornings, practice yoga, and go to the gym.
On weekends, I like to spend time with family and friends; we often go out into nature or organize joint dinners. It is important to find a balance between work and rest, so sometimes I simply enjoy quiet evenings at home with a book or a good movie.
One of my main hobbies is reading. I prefer literature on business and technology, but I am also interested in fiction. In addition, I am interested in new technologies and try to keep up with all innovations in this field, which is actually a continuation of my professional activity, but in a more relaxed form.
Among my more creative hobbies, I include a passion for photography; I love shooting nature and architecture. I also love doing sports—it not only helps maintain fitness but also energizes me to conquer new heights.

Where and What to Buy
When it comes to gadgets, I, of course, prefer Huawei products. Our devices combine cutting-edge technology, stylish design, and high performance.
Besides Huawei, I also respect brands that make a significant contribution to the development of technology and innovation, such as Apple, Samsung, and Xiaomi. When it comes to shopping, I prefer to use the official websites and stores of these brands, such as Huawei Store, Apple Store, and Samsung Shop.
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