Sony is betting on AI and acquires startup Cinemersive Labs

Sony Interactive Entertainment has announced an agreement to acquire the British company Cinemersive Labs, which specializes in computer vision and machine learning.

The company notes that the deal is aimed at developing visual computing technologies and creating a richer and more immersive gaming experience. Cinemersive Labs was founded in 2022 and brings together a team of experts with deep expertise in computer vision and machine learning.

Following the completion of the deal, the startup's team will join the Visual Computing Group division within Sony Interactive Entertainment. There, they will work on advancing cutting-edge solutions in graphics and visual technologies for games.

Specifically, this involves applying machine learning to improve graphics quality, optimize rendering, and achieve a higher level of visual realism in games.

PlayStation expects that integrating the team will expand the capabilities of visual technologies and continue to develop the platform as one of the key players in the interactive entertainment industry.

The company also stated that it expects to further strengthen its position in visual computing and gaming technologies after the integration of the Cinemersive Labs team.

Source: sonyinteractive.com