Where to start a career in e-commerce: professions, universities, and useful resources

Want to enter the world of e-commerce but don't know where to start? Great choice! This dynamic and promising sector offers numerous opportunities for growth. E-commerce is closely linked with information technology, and its successful operation requires the development and maintenance of websites, online platforms, electronic payment systems, as well as data management and logistics. We've gathered several resources that will help you launch a career in e-commerce.

Published 2 min read

In-Demand Professions

— E-marketing manager: develops and implements marketing strategies for online stores, analyzes data, and optimizes campaigns

— SEO and SEM specialist: works on improving website visibility in search engines and manages paid advertising campaigns

— Data analyst: collects and analyzes data to support business decisions and works with analytics tools such as Google Analytics

— UX/UI designer: creates user interfaces and enhances user experience, as well as works with prototypes and web page design

— Content manager: creates and manages content for websites and social media, ensuring content meets SEO requirements

— Online store manager: oversees daily operations of an online store, responsible for logistics, customer service, and warehouse operations.

Universities

Kazakhstan

Turan University, “Marketing”

Kazakh-British Technical University, “Information Systems in Business”

Kyrgyzstan

American University in Central Asia, “Software Engineering”

Kyrgyz State Technical University, “Business Informatics”

Uzbekistan

Tashkent University of Information Technologies, “Infocommunication Engineering”

Tashkent University of World Economy and Diplomacy, “International Economics and Management”

Tajikistan

Technological University of Tajikistan, “International Management”

Tajik State University of Commerce, “International Economic Relations, Law and Customs”

Online Courses

Google Digital Marketing & E-commerce by Google Career Certificates

In this course, you will learn the fundamentals of digital marketing and e-commerce to acquire the skills needed for entry-level positions.

Duration: 6 months
Cost: Free

Create your e-commerce store by Shopify

You will learn how to create an online store on a ready-made platform, manage customers and orders remotely.

Duration: 1 hour
Cost: Free

“Marketplace Manager from Scratch to Junior” by GeekBrains

Become a specialist in promoting products on marketplaces. Learn to form product and assortment matrices, expand your business to international marketplaces, work with unit economics of products, promote your offerings on marketplaces, and analyze statistics.

Duration: 1 year
Cost: 15,390 tenge

“Internet Marketer” by Yandex Practicum

In this course, you will learn to identify business needs and build marketing strategies to solve specific tasks, evaluate the return on investment of marketing activities, generate hypotheses for profit growth, research the market and audience, and formulate unique value propositions for clients.

Duration: 7 to 12 months
Cost: 421,000 tenge

Useful YouTube Channels

PekloStudio

This is the channel of a marketing studio team from Kyrgyzstan. Topics covered by experts on the channel include internet marketing, SEO, website development, agency business growth, and management.

Social Media Examiner

Social Media Examiner helps millions of marketers and small businesses better connect with customers, drive traffic, increase awareness, and boost sales.

Davie Fogarty

Davie Fogarty’s YouTube channel specializes in e-commerce, offering valuable advice and strategies for successful online business. His videos cover topics such as website optimization, inventory management, and marketing strategies that help entrepreneurs effectively grow their online stores.