Realt24 — a startup that digitizes the entire real estate transaction process

Elena Andreeva, City — Tashkent, Founder & CEO Realt24, Linkedin

How It All Began

I am the founder and CEO of Realt24, a digital ecosystem for real estate transactions. Before launching this project, I had 12 years of experience in the financial sector. I held the position of CFO and led investment consulting, working on projects valued from $50,000 to $1 billion. Many of these projects were related to the residential and commercial real estate market, where I conducted marketing research and client profiling. This experience gave me a deep understanding of financial mechanisms in real estate and identified key challenges faced by clients.

My personal experience in searching for housing became the catalyst for creating Realt24. When I moved to Uzbekistan in mid-2022, I had to "juggle" dozens of Telegram chats with realtors and various online classifieds filled with outdated or fake data, as well as inefficient search systems. It was pure chaos, and at that moment, I realized that the market needed a digital solution that would consolidate all processes into a single platform. Thus, the idea for Realt24 was born—an ecosystem that covers all stages of a real estate transaction: from property search to mortgage processing and relocation preparation.

After deciding to launch the startup, I acted quickly. Just two weeks after moving to Uzbekistan and analyzing the market, I began assembling the team and developing a roadmap for the creation and growth of Realt24. Our team is one of the key factors behind our success. Those who joined us from the very first days of the startup are still working with us today. I sought individuals who shared my vision and were ready for innovation. This cohesion and shared enthusiasm became the driving force behind our project.

Target Audience

Realt24 is a platform focused on real estate buyers, developers, and banks, offering comprehensive digital solutions for each participant in the market. Our clients can search for housing, apply for mortgages, finalize transactions, and prepare for relocation—all within a single platform.

For developers and banks, we provide access to a targeted audience and new tools for managing sales and interacting with customers.

One of the unique advantages of Realt24 is our AI assistant, which generates personalized real estate and mortgage offers based on client preferences and financial profiles. We continuously test and enhance this functionality to make the purchasing process more convenient and tailored to individual needs.

Today, we operate in more than 30 cities across Uzbekistan, and in our first year, we helped over 350,000 clients find their ideal property.

Incubation Programs

We completed the Plug and Play accelerator program and participated in the Silicon Valley Winter Summit 2023, which provided us with invaluable knowledge in business scaling and modern startup management approaches. At the summit, I held 47 meetings with potential partners and world-class venture capital firms. One of the key outcomes was meeting the CEO of one of the top 10 global real estate tech unicorns. This networking opened up new perspectives for the development and growth of Realt24.

Achievements

One of our key achievements has been organic growth that has reached all regions of Uzbekistan. We receive numerous positive reviews from users daily and observe rapidly growing demand for our product. Since our launch, our average monthly growth rate has exceeded 40%.

We are actively forming partnerships with leading banks and developers, creating a unified online ecosystem for our clients.

Realt24 has also been recognized on the international stage: we ranked in the top 250 at the Entrepreneurship World Cup, competing against 15,000 startups from 200 countries; we placed in the top 10 at the Global Startup Showcase; and I became a finalist in the Most Disruptive Award category at the Women in Tech® CCA Awards.

Plans

We continue to strengthen our presence in the Uzbek market, and our next step will be entering the MENA region. Currently, we are working on launching new functionality that will allow for the complete online processing of real estate transactions and mortgages.

Realt24 is an ecosystem for managing all aspects of real estate transactions, where clients and partners can conduct the entire process within a single digital space.