Why microfinance organizations are not always about risks, but also about achieving goals and dreams

Trust in microfinance organizations

Distrust in microfinance organizations is a consequence of the past. For a long time, there were no unified standards in the industry, and some players abused customer trust, imposed opaque terms, or operated without sufficient oversight. As a result, many people still harbor skepticism toward the entire sector.

To avoid mistakes and ensure that you are dealing with a reliable microfinancecompany, I recommend paying attention to several key criteria:

1. First and foremost — transparency. A reliable microfinance organization or MFO publishes financial reports, holds licenses, has ratings, and has registered bond issuances. 

2. Also pay attention to how the company interacts with regulators, and how it conducts client and investor communications. 

3. It is important that the business model is diversified and digitalized — this reduces risks and increases resilience. At Jet Finance, for example, all these parameters are open and verifiable: the company’s results are confirmed by audits, financial reports are available on the KASE website, and recently the company received the prestigious international “B-” rating with a stable outlook from Fitch Ratings. 

What is Jet Finance

Jet Finance has been operating in Kazakhstan since 2018. Initially, the company entered the market as Mogo Kazakhstan — a subsidiary of the Latvian Mogo Group, now Eleving Group, one of Europe’s leading digital lenders. Now it is an independent Kazakh microfinance organization with European roots, deep local expertise, and an ambitious vision for the future. The knowledge and experience of the local team have become key to building and sustainably developing the business.

Our “European genetic code” has become not just part of our legacy, but a true competitive advantage. At this point we are confident that changing public perception of microfinance organizations is possible only through modern technologies, respect for customers, and trust backed by actions. From the very beginning, we have built processes according to EU standards: we inherited a data-driven approach, maintain absolute transparency, and continue to implement best international practices, striving not just to meet expectations, but to exceed them.

Jet Finance is not just a microfinance organization, but a digital ecosystem. We have combined auto lending, digital car sales, telematics, and insurance into a single platform. All processes — from scoring to contract signing — are automated and digitized, ensuring high speed and transparency of service.

We implement technology at every stage. In addition, we have established an external audit process and regular reporting, accessible to both clients and investors. JetFinance is betting on full digital traceability of every operation — this is the foundation of trust.

Our strategy is to build a universal FinTech solution that covers the entire customer lifecycle: from choosing a car to its maintenance and personal financial management. At the same time, we are developing the small and medium-sized business financing segment, offering entrepreneurs fast and flexible solutions — from purchasing vehicles to replenishing working capital.

Bonds are not just a source of financing, but a way to build partnerships with investors. Through the bond mechanism, we scale our loan portfolio while remaining independent of bank capital. This provides flexibility, reduces the cost of capital, and allows investors to receive fixed income from a transparent, digitized business. For Jet Finance, bonds are the foundation of stability and growth.

We are becoming not just a lender, but a reliable partner in everyday financial life for both individual clients and businesses — with digital tools, transparent terms, and a focus on long-term relationships.

The Future of MFOs

MFOs are drivers of financial accessibility. In countries where the banking sector does not cover all segments of the population, it is these companies that can meet real needs — from everyday expenses to launching small businesses. In the future, the role of responsible and tech-savvy MFOs will only grow. They will become an important link between banks, marketplaces, and people. Jet Finance is precisely building such a model — sustainable, scalable, and socially significant.