Applications are now open for the IT outsourcing company support program

To increase Kazakhstan's export potential, Astana Hub has launched the second cohort of the Global Outsourcer program, aimed at lead generation and securing orders in international markets. Applications are accepted until July 15 via the link.

For participation in Global Outsourcer 2.0, 20 IT companies will be selected to undergo intensive training in niche selection, lead generation, and sales. The acceleration program lasts 12 weeks and provides companies with a unique opportunity to generate leads and sales through demand-aggregator marketplaces such as Upwork, which has over 5 million clients from 120 countries worldwide.

Key areas include mobile app development, frontend and backend development, BI analytics and data visualization, data science, UX/UI and motion video, no-code and low-code, marketing, AI, game development, and much more. Participation in the program allows for systematizing processes, validating strategies and niches in the international market, attracting new leads from the US, Europe, and MENA, reducing tax preferences for IT companies, and receiving support from international agents.

The program consists of two blocks. The first is educational, including seven live lectures, four group masterminds, five homework assignments, individual strategic sessions on niche selection and profile packaging, assistance and feedback from experts and the community, creating an Upwork profile for lead generation, and tips on writing proposals and responses. The second is the Sales-Track block, including weekly meetings with trackers and experts, validation of strategies and niches in the international market, active lead generation work on Upwork, forming and managing the sales funnel, active communication and peer-to-peer support, closing deals, and using upsell strategies with the help of experts.