Overview of new Apple gadgets in 2024
On September 9, Apple held a presentation where the latest iPhone 16 models were unveiled. In this review, we will introduce you to the key innovations: from updated screens and powerful chips to advanced cameras and elegant design.
Author - Mansur Ismagulov
The Tech AI
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Apple introduced the iPhone 16 (from $799) and iPhone 16 Pro/Pro Max (from $999/$1199), equipped with A18/A18 Pro chips, new cameras, and the Action Button. Also announced are the Apple Watch 10 (from $399) with a larger display and fast charging in 30 minutes. The AirPods 4 ($129/$179), AirPods Pro 2 ($249), and AirPods Max ($550) have been updated with USB-C and hearing features. iOS 18 introduces the AI assistant Apple Intelligence.
Apple Watch 10
Apple unveiled the highly anticipated Apple Watch 10 at its main fall 2024 event. This model promises to be one of the most exciting new releases of the season thanks to a wide range of improvements.
The new Apple Watch Series 10 features an impressive display that is 40% brighter than the previous model, along with a slimmer body. The updated speaker allows for playing music and podcasts directly from the watch without needing to connect AirPods. The models will be available in three colors: silver, pink, and glossy black, as well as in a titanium case in silver, gold, and black.
The watch is equipped with the new S10 chip and an improved battery that now charges in just 30 minutes while maintaining the same 18-hour battery life.
Price: from $399
AirPods 4
The updated AirPods 4 are available in two versions: the standard version for $129 and the version with active noise cancellation for $179. The new hearing protection feature helps block dangerous noises, such as loud music at concerts, to prevent damage to the user's hearing. AirPods 4 now feature the Find My function and new ways to interact with Siri, including head movement controls.
AirPods Pro 2
Apple introduced the AirPods Pro 2 with an innovative "clinical-grade" hearing aid feature that amplifies important sounds in real time, such as speech and ambient noise. This innovation will allow users to better perceive and participate in conversations. The hearing test feature for iOS 18 will be available this fall in more than 100 countries.
Price: $249
AirPods Max
In the updated version of the AirPods Max, the Lightning port has been replaced with a USB-C port, and five new colors are now available: Midnight, Blue, Purple, Orange, and Starlight. According to Apple, iOS 18 now supports personalized spatial audio for music, movies, and games.
Price: $550
Apple Intelligence
Apple announced its new AI assistant, Apple Intelligence, which will soon be available on devices such as the iPhone 16, iPhone 15 Pro, iPad Pro, iPad Air, and MacBook. This model will not only be able to generate text and images but also assist with editing, searching, and even photo processing.
Apple Intelligence will launch in beta in the US this fall, with the full English version available in December. Additionally, Apple introduced visual search, which combines reverse image search and text recognition—now you can add events to your calendar from a photo or learn information about a restaurant by simply taking a picture of it.
iPhone 16 and 16 Plus
Apple introduced the base models of the iPhone 16 and iPhone 16 Plus with an updated design and camera module. One of the key innovations is the customizable button replacing the silent mode switch found on the iPhone 15 Pro. On the same side, a touch-sensitive slider button serves as the camera shutter release, switches between shooting modes, and provides software-based web search, note-taking, or reminder-creation capabilities.
The new models are powered by the A18 processor, which offers up to a 40% performance increase compared to previous generations and is optimized for neural networks. The cameras have also been updated: the main 48-megapixel module remains the same, but the ultra-wide lens now supports autofocus and macro photography.
The iPhone 16 lineup is available in black, white, pink, green, and purple.
Price: from $799 for iPhone 16 and from $899 for iPhone 16 Plus
iPhone 16 Pro and 16 Pro Max
Apple introduced the iPhone 16 Pro and iPhone 16 Pro Max with new screens: 6.3 inches for the Pro and 6.9 inches for the Max. These displays, supporting a 120 Hz refresh rate, are considered the best in iPhone history. The new Desert Titanium color complements the elegant design, and the increased battery life sets a new record for iPhones.
The iPhone 16 Pro is equipped with the 3-nanometer Apple A18 Pro chip featuring a 16-core Neural Engine, optimized for Apple Intelligence. The new GPU delivers 35% lower power consumption and 20% higher performance compared to the previous generation. The iPhone 16 Pro cameras have received updates: the new 48-megapixel Fusion Camera captures ProRAW photos twice as fast as before, and the 48-megapixel ultra-wide camera represents a significant improvement.
Price: iPhone 16 Pro starts at $999, and iPhone 16 Pro Max starts at $1199
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