Dreams come true: Simply fulfilled the dream of an aspiring IT specialist

The first neobank in Kazakhstan celebrated its third successful year of operation this year. To mark this occasion, Simply summarized the results of its annual “Miracle Here” campaign. This year, the campaign focused on supporting rural education and youth IT entrepreneurship. Participants were invited to open the Simply app and share their ideas, desires, or dreams related to IT.

This year, more than 14,000 people from 17 cities across Kazakhstan participated in the campaign. The winner was 17-year-old Sagy Nurdaulet from the village of Akbulym in the Zhambyl region, who received his dream laptop as a prize.

Nurdaulet shared that he learned about Simply when he was 15 years old. Immediately after turning 16, he began actively using the app and discovered the “Miracle Here” project through it.

Since childhood, I have been interested in computers, and in the future, I dream of becoming an IT specialist. This year, I graduated from 11th grade, successfully passed two National Unified Testing (NET) exams with scores of 100 and 108, and enrolled in the International Institute of Information Technologies in Almaty on a scholarship. Now, I need a powerful laptop to handle coding and rendering software. Additionally, I enjoy gaming, but I use my sister’s old and slow laptop. I am an ordinary guy from the village of Akbulym, and I hope a miracle will happen.

The “Miracle Here” campaign is held annually, and last year’s results demonstrated growing interest in participation. However, this is not the only initiative that delights users. One of the most popular was the “Code for a Million” campaign, where participants could win a trip to the sea. During its operation, Simply generously rewarded its users with valuable prizes such as international travel packages, smartphones, cars, and more.

Sergey Golovan, CEO of Simply

As a socially responsible business, we support equal opportunities for everyone, striving to equalize digital opportunities for residents of cities and villages. We also actively develop local IT talent. I want to emphasize that Simply is not just a neobank but primarily cares about our customers. Thanks to the “Miracle Here” project, we can help users realize their dreams.

Over three years of operation, Simply has become an integral part of the lives of more than three million Kazakhstani citizens, simplifying financial management and providing many unique opportunities. Developed by Beeline Kazakhstan, this unique product combines an electronic wallet and Visa digital card features. High cashback, the ability to exchange bonuses for tenge, and matching the card number with the phone number — all these benefits are available to every Kazakhstani.

In just three years, Simply has earned the trust of 3,100,000 users, who made 39,500,000 transactions totaling 156,433,000,000 tenge. The average purchase amount is 3,966 tenge, and the total cashback paid to users reaches 4,000,000,000 tenge.

Simply users demonstrate diversity: 59% men and 41% women, with an average age of 34 years. The oldest user is 94 years old, and the youngest is 16.

Simply has been recognized with prestigious awards from the international payment system VISA, confirming its success:

— first digital card

— best premium card issuer

— launch of Google Pay in 2021

— best fintech of 2022

— fintech vanguard, launch of subscription management and Request to Pay in 2023.

In the future, Simply plans to continue delighting users with new features and opportunities, maintaining its leadership in the market and offering innovative digital solutions in financial management.