LinkedIn as a powerful tool for startups: 7 steps to building a personal brand by Azizbek Kurbonov

For LinkedIn founders, this is not just a social network, but a powerful tool for business development and finding new opportunities. Azizbek Kurbonov outlined several unconventional ways to effectively use this platform.

Azizbek Kurbonov, city — Tashkent, co-founder of the startup Sug’urta Bozor, Instagram

1. Set a goal, my friend
You need to understand why you are using the platform and what goals you are pursuing. And what needs to be done to achieve this goal?

2. Proper positioning
After setting a goal, you need to position yourself correctly on the platform. Are you an investor? Or perhaps a business consultant? You need to write about this and properly fill out your profile. That is, choose photos and descriptions that convey your positioning.

3. Do not interact with fake accounts that have no relation to you. This way, you will only see what is interesting and useful to you. Therefore, do not "like" posts from fake accounts just to check a box.

4. Cases in "pictures"
Instead of long texts, publish schemes, diagrams, and step-by-step guides. This immediately attracts attention and stimulates discussions among colleagues and partners. This same content can be used on other networks, such as Instagram/Facebook.

5. Find 10 profiles that inspire you
These profiles will give you insight into which direction to move and what kind of success can be copied.

6. Use Instagram/Facebook as a funnel for LinkedIn
If you have a well-developed audience on other social networks, why not funnel that audience into LinkedIn? You need to craft the right message so that only your target audience moves to your professional LinkedIn account.

7. Buy Premium already
If your goal involves interacting with people outside your network, you definitely need Premium. Additionally, with a subscription, you can automate outreach processes.

LinkedIn is not only a platform for job searching but also a powerful tool for building meaningful and long-term business relationships. With these methods, you can not only expand your network but also create strong connections that will help develop your startup.