Turnkey personal brand: WE Media solutions for business leaders
This time, we will talk about how we can help with the promotion and development of a personal brand in the media space.
Author - Mansur Ismagulov
If you want to contact us regarding advertising placements, please write via this link.
“CEO Personal Brand” Package

Platform: WEproject
Package goal: strengthen the reputation and increase the recognition of top executives of large companies, transnational corporations, and representatives of global brands among the Central Asian audience. Below, we will describe and show what is included in the package.
Video episode on YouTube WEproject — “21 Questions to…”
A dynamic interview format that reveals the CEO from a new side: values, views, life stories. Publication on the WEproject YouTube channel with announcements across all social media platforms.
View an example here.
Instagram Cards on WEproject — “Life Principles”

A series of 7–10 vibrant cards featuring the key principles that guide the leader. A format that is saved, shared, and quoted, thereby increasing reach and trust.
View an example here.
Interview on the WEproject website

An article about career, leadership approaches, and the company’s vision for the future. Announced on all media platforms, including Instagram, Telegram, and Facebook.
View an example here.
Total reach: from 100,000 across all platforms.
Package cost: 3,000,000 tenge. 4,000,000 tenge if each item is priced separately according to the rate card.
Benefits for the client:
— building and strengthening the image of a thought leader in Central Asia
— direct access to the target audience: business professionals, top management, entrepreneurs, young professionals
— strengthening the company brand through the personal story of its leader
— multi-format presentation: video, visual content, and text materials for maximum reach.
“Founder Personal Brand” Package
Platform: TheTech
Package goal: enhance the recognition and expertise of a startup founder in the eyes of the technological and entrepreneurial community. Below, we will describe and show what is included in the package.
Interview on The Tech website

A comprehensive article about the founder’s journey, the startup’s idea, and its development. Revealing key values, mission, and future plans. Interview announcements across all The Tech social media platforms.
View an example here.
Live Stream on Telegram The Tech

An online conversation with the audience: discussion of ideas, personal experience, and answers to subscribers’ questions. Promotion of the live stream in advance via social media and the Telegram channel.
View an example here.
Instagram Post-Cards on The Tech

A collection of visually designed tips or principles from the founder. A format that is easily saved and reposted, increasing reach and memorability.
View an example here.
Total reach: from 50,000 views across all platforms.
Benefits for the founder:
— establishing expert status
— reaching the target audience
— entrepreneurs, investors, IT specialists, startup founders
— increasing brand loyalty through personal storytelling.
Package cost: 700,000 tenge.
I want such a placement!If you are looking for quality media platforms for advertising and PR publications in Central Asia, contact us via this link!
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