The number of applications in Yandex's Advertising Network has increased by 55% over the year.

By the end of the first quarter of 2026, the number of mobile applications in the Yandex Advertising Network increased by 55% year on year. The volume of ad impressions per month doubled, positively impacting publisher revenue growth in more than 80 countries. With the transition to the new version of Yandex Mobile Ads SDK 8, developers will be able to reduce app size, speed up time-to-market, and increase revenue.

The size of the new version of the advertising SDK is 30% smaller. This allows developers to reduce app size, improve install conversion rates, and attract more users. Ready-made tools and modern frameworks help quickly integrate ads, connect new formats, and earn from displaying ads from more than 600,000 Yandex Direct advertisers.

SDK 8 supports the most popular formats: from banners and fullscreen ads to customizable native ads — both in vertical and horizontal screen orientations. Dozens of experiments led to an updated design of ad format elements, generating more revenue for publishers, more sales for advertisers, and greater benefits for users.

Yandex Neuro Ads neural technologies are responsible for ad impressions. Thanks to them, in 2025, advertisers received 38% more target actions with comparable promotion costs compared to the previous year. Updated ad formats and neural technologies generate more clicks and conversions, increasing developer revenue.

Adilbek Kadirbaev, Head of Yandex Ads Product Development in Central Asia
Thanks to modern and flexible tools, developers can quickly install or update Yandex Mobile Ads SDK 8. Integrating ad blocks now takes less time, and working with them has become simpler and more convenient — without losing revenue due to configuration errors or incorrect attribution. The new version will allow more efficient use of team resources, launch more experiments, and increase revenue.

Yandex Mobile Ads SDK is among the top 20 international SDKs for monetizing mobile games and applications.