Kazakhstani startup pwron.ai announced a rebranding

Gro.now is a Kazakhstani startup that helps companies grow through analytics and customer data management. Their platform enables the collection and analysis of user behavior data, the creation of personalized communications, and the enhancement of audience loyalty. As a result, businesses gain more opportunities for customer retention and expansion into new markets.

Initially, the startup was known as pwron, reflecting the idea of "power on" — activating the power of customer insights. However, as the product and team evolved, the company decided to rebrand.

Now, they are opening a new chapter under the name gro.now, which symbolizes the project's main focus — growth through understanding customers and the power of data.

Source: gro.now.kz