How to create memorable advertising: 3 cases from The Tech

How an interview on The Tech boosted trust in the startup and helped build its reputation

Client: AI analytics startup, pwron.ai
Task: Introduce the project to a broad audience, increase brand awareness among investors and partners

What we did:
— Conducted an interview with CEO Tatiana Plotnikova for the "Startup Card" section
— Highlighted the core idea, the team's journey, and development plans
— Published the material as a longread with convenient navigation and visuals.

Results:
— High reach and lively interest in the project
— Increased brand awareness within the startup community
— Enhanced trust: the link to the interview is now used in communications with investors and potential partners.

Tatiana Plotnikova, CEO of pwron.ai
The reach was insane. Awareness is excellent. We send the link to new partners and potential investors — it builds trust.

How an interview on The Tech helped startup BILLZ land its first client in Kazakhstan

Client: Retail automation startup, BILLZ
Task: Make a presence on a new market and attract the attention of potential clients and partners.

What we did:
— Conducted an interview with CEO Rustam Khamdamov for the "Startup Card" section
— Covered the project's key idea, development stages, and scaling plans
— Published on The Tech — in a section useful for startup founders and investors looking for promising solutions.

Results:
— The first client in Kazakhstan came specifically after the publication
— Increased awareness in the local business community
— Informational support for entering a new market.

How publications on The Tech evolved into an offline event

Review by The Tech author
Laura Salamat, IT Architect, CDTO at NNEF

Laura is a practicing IT architect and author of articles that address pressing professional topics and resonate with the target audience.

What we did:
— Monthly publication of original materials
— Editorial support: from idea to finished text
— Promotion of the article among the IT audience.

Results:
— High reach and active discussions
— Demand for continuation — already in the format of a live event
— Increased author awareness and direct feedback from the professional community.

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